In the newest episode of Marketing Vanguard, MNTN's President and CEO Mark Douglas shed light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future. Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between streaming platforms like Netflix and Hulu in reshaping consumer-content relationships. He emphasized the need for a similar transformation in the advertiser-network dynamic, envisioning a departure from the traditional broadcast model. Listen to this episode to hear how Douglas envisions a future where advertisers focus on goals rather than specific media types, urging a departure from organizing marketing around tactics. What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows. Hosted on Acast. See acast.com/privacy for more information.