Dive into the world of direct marketing with industry stalwart, John Miglautsch, in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cabella’s, and Adobe, his knowledge is unparalleled. From mastering database strategies to enhancing your marketing campaigns, this episode promises a goldmine of information. 📈 Don’t miss this direct marketing masterclass!