The Value of a Good Idea (Greig Jansen)
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Description
How valuable is an idea? Probably not at all, unless it's properly executed. Someone who did just that is Greig Jansen. He shares his story of coming up with an idea for a healthier soft drink, and how he grew it into a successful business.
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Their story started way back in 1983 when two young guys, short on cash but big on dreams, decided to start an advertising business. Reg Lascaris and John Hunt take a nostalgic trip back in time, as they discuss some of the campaigns that put their company on the global map.
Published 09/02/21
Their story started way back in 1983 when two young guys, short on cash but big on dreams, decided to start an advertising business. Reg Lascaris and John Hunt take a nostalgic trip back in time, as they discuss some of the campaigns that put their company on the global map.
Published 09/02/21
Published 09/02/21
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