Purpose beyond Profit (Brett van Aswegen)
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Inspired by the fiercely customer centric practices of Amazon’s Jeff Bezos, Brett van Aswegen believes that the purpose of a company cannot be to make profits for shareholders... but that profit should be an outcome. Reg Lascaris delves into the brain of the South African CEO of Wonga.
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Their story started way back in 1983 when two young guys, short on cash but big on dreams, decided to start an advertising business. Reg Lascaris and John Hunt take a nostalgic trip back in time, as they discuss some of the campaigns that put their company on the global map.
Published 09/02/21
Their story started way back in 1983 when two young guys, short on cash but big on dreams, decided to start an advertising business. Reg Lascaris and John Hunt take a nostalgic trip back in time, as they discuss some of the campaigns that put their company on the global map.
Published 09/02/21
Published 09/02/21
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