Episode 129: Susan Marshall, CEO and Founder of Torchlite: The Marketplace of Certified, On-Demand Digital Marketing Experts
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Description
In this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, with over 25 years in the technology space. The companies she's helped include Apple, Adobe and Salesforce. Susan founded and is CEO of Indianapolis-based Torchlite, a marketplace of certified, on-demand digital marketing experts. Digital marketing is complex. Marketers today need guidance on how to identify what's truly a top priority and help to get it done. At Torchlite, they believe it's not enough to just create another software solution. It's about bringing people and technology together to create a fast, nimble, and tech-enabled approach to get marketing done. Susan's excitement is contagious and Torchlite continues to evolve as a leader for companies to attract and assemble their outsourced digital marketing teams. Unlike most freelance directories, Torchliters are vetted and their performance monitored to ensure the highest quality resources are assembled. The Torchlite management platform provides a new way to get digital marketing done right by seamlessly combining people, technology, and campaigns into a single interface. And their marketplace of experts helps you make the most of your digital marketing - inspiring you to focus on the work you love most. Special Guest: Susan Marshall. Sponsored By: AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martechLinks: Torchlite — Torchlite helps marketers turn big ideas into wildly successful campaigns by showing them what to do, how to do it, and who can get it done.Become a Torchliter — Partnering with Torchlite is a no-brainer for freelance marketers. We send business your way and take care of all the admin work, keeping you focused on the part you love most – marketing.
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