In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. We speak to Chad about why finding a video production like Shootsta unleashes your video strategy and enables your internal resources to focus on becoming amazing storytellers rather than worrying about equipment and post-production. Shootsta has disrupted the video production industry with a global subscription method, educating and empowering brands everywhere to make high-quality videos cost-effectively at scale. Their Shootsta Kit includes a DSLR camera, tripod, light, mics, and iPad autocue. And they don’t stop there – they train you to use the Kit, and offer value-adds like video strategy, camera operators, subtitles, animations, video hosting, and additional Kits. Videos are edited and ready to share in 24 hours. Shootsta is the only always-on video production company in the world, with staff in London, Sydney, San Diego, Singapore, and Hong Kong offices providing 24-hour coverage and consistency. So you can shoot today and share tomorrow. Special Guest: Chad Lakin. Sponsored By: AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martechLinks: Shootsta — The next generation of Video Production. Enabling brands to create high-quality, cost-effective video content at scale - with a 24-hour turnaround!Corporate Video Production — Corporate Video Production is the end-to-end process of making a video by a company, organisation or institution for internal/external communication, and/or commercial purposes.Free Video Strategy Template — Create an efficient, effective video content strategy, including brainstorming ideas, ontent planning, defining a framework, production planning (from pre- all the way to post-production), and assessing results