In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book. In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. Special Guest: Steve Woodruff. Sponsored By: DK New Media: If you're a marketing and technology firm that isn't driving leads through your online presence, we can help. We help you develop and execute a digital marketing strategy while educating your staff and providing all the resources. Promo Code: dknewmediaLinks: Clarity Wins: Get Heard. Get Referred. — Buy Steve's book. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.Clarity Consulting with Steve Woodruff — Clarity Consulting is like a combination of personalized strengths-discovery, strategic brainstorming, and targeted branding. The goal, quite simply, is to Discover Your Fit. Then, we craft the words that become your verbal business card. Words that lead to the ultimate business advantage – referrals.