In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends. Some questions that we discuss with Fernando: Can you give us a background on SEMrush? Tell us a little bit about your background and your current role. Can you explain what your research found on the discrepancy between mobile traffic and ad spend across different industries? What does this variance mean for marketers? How can marketers analyze their own traffic? How should they manage their percentage of traffic and ads? What else can traffic analytics tell us? Special Guest: Fernando Angulo. Sponsored By: DK New Media: If you're a marketing and technology firm that isn't driving leads through your online presence, we can help. We help you develop and execute a digital marketing strategy while educating your staff and providing all the resources. Promo Code: dknewmediaSupport Martech Zone Interviews Links: SEMrush Traffic Analytics — Find out where your main rivals invest most of the marketing efforts and adopt their experience in your own marketing strategySEMrush — After ten years of trailblazing experiments and constant progress, SEMrush has grown into the world's leading competitive research service for online marketing.SEMrush Blog — Research and articles on organic and paid search strategies.