In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including: What is conversion rate optimization? Why is CRO a critical strategy with any digital marketing deployment? What are conversion rate optimization factors? What are common pitfalls that companies make that hurt their conversion rates? What are the best practices to test and implement a conversion rate optimization strategy? Why you would want to utilize a CRO firm to help improve your online performance? How does the process work for implementing a CRO strategy? What are the tools that companies can deploy to implement a CRO strategy? Jon discusses his firm's audit, onboarding, and ongoing strategy to properly measure the effectiveness and testing of any changes to improve conversion rates for a customer. Special Guest: Jon MacDonald. Sponsored By: DK New Media: If you're a marketing and technology firm that isn't driving leads through your online presence, we can help. We help you develop and execute a digital marketing strategy while educating your staff and providing all the resources. Promo Code: dknewmediaSupport Martech Zone Interviews Links: The Good — The Good can help convert more of your existing website visitors into buyers. Let’s talk about putting our conversion optimization to work for you.Hotjar — Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.Optimizely — Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.