Stephanie Cox: How Marketing, Sales, Service, and Support Alignment Transforms The Customer Experience
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Description
In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all impacts business results. Stephanie isn't your traditional business leader. Stephanie discusses her journey in taking on multiple responsibilities within the organization and provides sage advice to other companies who hope to improve the experience for both prospects and customers. Stephanie discusses how the alignment has impacted every position within sales, marketing, service and support... and how it's fundamentally differentiated the organization within their industry. Stephanie is also the host of the Real Marketers Podcast, where she has authentic conversations with marketers who ask forgiveness, not permission. Lumavate is a low-code mobile app platform made for businesses to dream, create, and publish an app all in the same day. Special Guest: Stephanie Cox. Sponsored By: Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone Interviews Links: Real Marketers Podcast — Authentic conversations with marketers who ask forgiveness, not permission.Lumavate — Brainstorm an app concept in the morning and build it by the afternoon with absolutely no code required. That’s how fast you’ll be able to move using our platform and the tools within the Lumavate Library.
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Published 07/26/21
Published 07/26/21