In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with video. Owen shares how he's developed his own popularity on YouTube and how he assists his clients... beginning with a simple formula for great video execution with the acronym GREAT. Grab their attention Relate to the viewer Explain your solution Actual proof Tell them what to do next Owen shares how businesses can make a minimal investment in building out a studio, a backdrop, and affordable hardware to help them create a video creation station. Then Owen walks through the content, delivery, and optimization strategy that businesses need to take a great video and make it work within online channels. He simplifies the process by teaching businesses the 4 disciplines of producing a successful YouTube channel: Programming Production Promotion Progress. Owen provides you the information you need to produce the highest quality, easiest videos that drive the greatest return on investment through growth to your channel... to drive sales to your business. Be sure to follow Owen Video on YouTube and check out all the free resources his site has to offer. If you're serious about being successful with video - sign up for The Video Marketing School. Special Guest: Owen Video. Sponsored By: DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews Links: Owen Video on YouTube — Subscribe to Owen's videos on YouTube where he explains how he builds YouTube channels for industry thought-leaders who have awesome content and want to become the recognized authority. The Video Marketing School — If you're a business trying to drive sales and growth to your business, sign up for The Video Marketing School, a one-of-a-kind program where Owen teaches you how to build your top of the funnel video content for your business.