In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand. Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and discussing Jason's road to success, we discuss: What is influencer marketing and how has it evolved over the last decade? Is influencer marketing about follower counts? Is it only digital? Why are brands counting on influencers to effectively grow their marketing? How to determine whether an influencer is a fit for building awareness about your brand. If you're an influencer, how can you approach brands to assist with their markeitng strategies? Tune into this interview where Jason shares his exprience, use cases, and strategies for brands to adopt and deploy influencer marketing as part of your overall digital and traditional marketing mix. Special Guest: Jason Falls. Sponsored By: DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews Links: Winfluence: Reframing Influencer Marketing to Reignite Your Brand — THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can. Jason Falls — Digital Marketing Thought Leader, Influencer, Author, Speaker, and PodcasterWinfluence Podcast — Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Cornett — We make creativity your business practice. Creativity is present in everything we do, and is not at all restricted to the department that bears its name. We’re curious, crafty, experimental and disruptive thinkers. We know that a great idea can come from anywhere, and can take many forms. With fearless imagination, we consistently arrive at breakthrough ideas and uncover new opportunities.