A travel industry favorite, Kaytee Fisher of Moxie and Forth, joins Whitney to share her marketing insights, having worked with many travel advisors to help move the marketing needle. In this convo, hear her take on why personalized experiences are valued over cost-saving measures, the significance of niching down, and how consistent, authentic content can build deep connections and trust with consumers. Plus, Kaytee shares insights on balancing promotional content with storytelling, the effectiveness of personal branding, and practical tips for creating engaging newsletters.