With over 20 years of technical pattern making experience, Myranda Caputo knows a bit about how a garment should fit. Myranda founded Bespoke Branded Fit finding realizing more brands are focusing on customized fit standards tailored to their customers. In this episode, Myranda explains how function, aesthetic and materials are key factors when it comes to fit. She also shares how brands are helping consumers purchase the right size online via interactive fit charts and 3D body scans.