The Whole Truth Foods founder Shashank Mehta is a rare breed of a CEO who is also a creator. 🌟 A lifelong student of the content & community game, Shashank’s content journey started as a stand-up coming on YouTube, long before he became the face of The Whole Truth.  On this episode of Matrix Moments, Shashank goes deep on content & community, sharing with candour in a deep chat with Vikram Vaidyanathan. Here are 4 big takeaways around building brands through content & community for founders: 1.⁠ ⁠Founders must be clear on the WHAT of their content marketing, the HOW is easier with modern tools & AI. 💡 2.⁠ ⁠Transparency is the biggest tool in the content marketer’s arsenal. Consumers are the best b******t detectors in today’s hyper-connected world. 👀 3.⁠ ⁠Brand communities are more about GIVING than TAKING. 🤝 4.⁠ ⁠ROI from Content Marketing shouldn’t have a hard linkage to Sales: Founders must leverage content as an editorial lever, and not tactically link it to sales. 💼 If you’re a founder who wants to level up your brand’s content & community marketing game, watch this episode as Shashank & Vikram’s easy camaraderie uncovers the Whole Truth.