Back in April, McKinsey on Start-ups featured a special guest episode exploring the meaning and potential impact of the metaverse with tech futurist and advisor Cathy Hackl. The episode was the first in a three-part series from At the Edge, the new podcast from McKinsey’s Technology Council. Today, we are pleased to feature the second episode, with noted metaverse investor and author Matthew Ball. In his discussion with McKinsey’s Mina Alaghband, Ball offers his perspective on the dynamics of the shift to the metaverse economy, as well as regulatory questions, architecture issues, and how executives can begin to prepare their organizations for this new era.