Born in Australia, Jen traveled to New York City to work at Razorfish, becoming VP of Client Engagement, Managing Partner and then Executive Vice President and North East Region Lead. She moved to fellow Publicis Groupe agency Digitas UK at the start of 2023. She has worked with some of the biggest brands including Unilever, Citi, United Nations and Marriott, specializing in the latest from TikTok, to MadTech, AI, gaming, and social commerce.Jen talks about her personal journey in leadership – learning that it’s okay to admit when you’re wrong and how nurturing teamwork improves progress — and shares her ambitions to create a societal impact through ‘unicorn’ agency, Digitas, by immersing itself in emerging technologies and partnering with companies like NexTech Girls, to expand access and promote practical education for women and girls in the tech industry.