This installment of The Axis Effect features Daymon Bruck, Chief Creative Officer at The O Group. With over three decades of experience in branding, Bruck has led numerous advertising campaigns for some of the world’s most famous companies, including Microsoft, AT&T Wireless, and Nike. No matter the client, Daymon has dedicated thousands of hours to making each brand stand out and deliver a creative and original campaign that helps clients stand out and find new ways of marketing themselves to expand their businesses most effectively. Most recently, Bruck and his team at The O Group have seen a focus on industries like hospitality, jewelry, and home goods. With the evolution of technology in modern society, Bruck understands the niche of numerous luxury brands and how they each utilize technology in their unique approach. Bruck discusses how and why different industries emphasize virtual branding, the shift many people are making into industries vastly different from where they’ve begun, and the importance of building brand loyalty through telling a relatable story targeted toward the proper audience.  To learn more, tune in to “Brand Empowerment.”