This installment of The Axis Effect features Ernesto Cullari, Co-Founder of Cullari & Wardell. As the world becomes more digitized by the day, Cullari & Wardell offers a fresh and innovative method in the niche of laundromat advertising. Using a technique known as geofencing, Cullari & Wardell create “virtual fences” that allow laundromat wonders to verify every individual customer they receive, creating larger data pools than ever for business owners and allowing them to send ads directly to their customers, effectively generating more wealth through diverting customers away from competitors. Cullati discusses his long and exciting resume of experiences, the effect of COVID-19 on companies, and how geofencing can potentially transform the world of advertising by bridging the gap between creativity and extensive data pools. To learn more, tune in to “Latitude & Longitude of Geofencing.”