This installment of The Axis Effect features Brian Seth Hurst, Founder and Chief Storyteller at StoryTech Immersive. In a world where technology is becoming more immersive than ever, StoryTech Immersive works to push boundaries in the filmmaking industry, utilizing VR/360 technology. As a new and relatively difficult medium to work in, StoryTech Immersive works with companies to create the most immersive content possible in said medium. Their repertoire speaks for themselves, working with companies like Marriott, PBS, and Showtime, but it is Hurst’s experience in the world of storytelling that allows those brands to see their goals come to fruition. Hurst discusses his long and exciting career, the importance of finding one’s purpose, and how to properly lead in any industry. To learn more, tune in to “Purpose vs Ego Driven Leadership.”