This installment of The Axis Effect features Sarah Myer, Chief of Staff & Strategy at Indiana Sports Corp. With the 2024 Summer Olympics just over the horizon, Indiana Sports Corp finds itself in an exciting position with the event: hosting the swim trials out of Indiana’s famed Lucas Oil Stadium. But they are not stopping at that. They are leveraging the exciting event to also spread awareness for safety in aquatic sports to create a positive impact in the community. Myer discusses the process of setting up the swim trials, the evolution of sports technology, creating new sports jobs, and how Indiana Sports Corp has turned Indiana into a global hub for all things sports. To learn more, tune in to “Leading a Sports-Driven Market to the Olympic Swim.”