This installment of The Axis Effect features Dana Mariotti, VP of Marketing for Las Vegas Desert Dogs. Mariotti's journey in the sports industry is a testament to her versatility and adaptability. Her love for sports, kindled in her childhood as an athlete, found a new expression in college when she discovered the potential to merge her creative and athletic passions in sports marketing. With a diverse background that includes coaching and a master's degree in sports psychology, Mariotti has left her mark on every facet of the industry. Currently, she is leveraging her expertise as the VP of Marketing for the Las Vegas Desert Dogs, contributing to the growth of their brand in the professional lacrosse arena. Mariotti discusses her career path, how she's helped sports brands create lasting recognition, the growth of social media, and marketing in the world of sports. To learn more, tune in to "Breaking New Grounds in Sports Entertainment."