In this second episode of a 3-part series, J. Neely, a Partner at Strategy&, discusses the trap of thinking that scale alone guarantees success in the consumer goods space. He explores topics including the idea that coherence is really the new scale in consumer goods, how companies are competing around capabilities today, and the extent to which organizations are gravitating away from scale alone in selecting M&A targets. Note: This podcast was originally published by Booz & Company in 2010.