Gerald Adolph, a Senior Partner at Strategy& and leader of the firm's mergers and restructuring group, discusses the concept of merganic growth, which is described in his new book with co-author Justin Pettit titled "Merge ahead: Mastering the five enduring trends of artful M&A" (McGraw Hill, June 2009). Topics include: the extent to which a merganic growth plan is a necessity today, the biggest mistakes to avoid in adopting merganic growth, and building the skills necessary to be a successful merganic acquirer. Note: This podcast was originally published by Booz & Company in 2009.