How do you get God's word to stick in people's minds and change their lives? Shocking statistics from the Barna Group: roughly half of people claiming to be Christians believe that Satan doesn't exist, Jesus sinned, and the Holy Spirit isn't real. Third of people say that the Bible is true, and the Quran and book of Mormon. People are bombarded with truth claims, everybody's preaching to them through the media. How do we punch through the clutter? Malcolm Gladwell in The Tipping Point says, by making your message sticky. Entertainment industry greatest influence on Western World, why? Sticky stories. Why be smart, strategic, cunning? Answers from Chip and Dan Heath, professor at Stanford and researcher at Harvard, respectively, on how to make your message stick. Story about little boy who got it.