Joining me for this episode is Cary Tilds, Chief Strategy and Operations Officer at Frameplay. Cary and I discuss the future of advertising, how to make it a better experience for consumers, and why it's incredibly important to make it feel natural to not disturb the gaming experience. Cary explains to me that the combination of these factors is what forms intrinsic advertising, a way to tell stories that feels good for both the consumer and the brand or company. We also dive into how advertising and storytelling is going to change with the development of Metaverse experiences.