Gina Lee, Chief Marketing Officer at Gen.G, joins me this week! Gina's career in marketing and partnerships stretches from art to fashion to gaming, and with such a creative slate of projects, Gina has a unique perspective on how to work with brands. We talk about the importance of consumer-lead advertising, how to balance partnerships, and the extensive charity initiaves at Gen.G, from the Broadcast Her Initiative to Aid for Ukraine and the Do Good Fund. We also discuss how DEI principles are incorporated at Gen.G, which is a multinational company. Episode Resources: https://geng.gg/