Neda Whitney, Senior Vice President and Head of Marketing for the Americas at Christie's, joins me to talk Metaverse, NFTs, and just all things luxury. Neda has an astounding background in brand storytelling, and has pivoted within her career many times to many industries. We engage in a broad discussion, from how AR/VR has helped the art world with virtual auctions (you can try out pieces in your house using AR!), to NFT sales (Neda worked on the famous Beeple NFT sale), to how NFTs can be used for practical and impractical things. Join us on this journey into art, luxury, NFTs, and the future. Episode Resources: https://www.thedrum.com/news/2021/04/14/inside-christies-digital-transformation-and-pioneering-use-nfts https://www.straitstimes.com/life/mystery-singapore-buyer-of-93m-digital-work-at-christies-auction-revealed https://www.wsj.com/articles/how-christies-is-pitching-its-expansion-from-picassos-to-nfts-11637700438