In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, Director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing, and mixed reality. During the discussion, Pell shares his journey in the tech industry, starting from the early days of Macintosh and co-founding a software company. He highlights his contributions to innovations such as inventing the PDF and Acrobat at Adobe. He then shares his thoughts on the creative potential of AI, particularly in enabling people to achieve tasks they couldn't before. He discusses how tools like Microsoft Copilot assist users in various tasks and workflow, how AI tools are accelerating the prototyping process, and his prediction for a shift towards ambient computing, where technology seamlessly integrates into the environment. We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.   At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.   With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future.  Hosted on Acast. See acast.com/privacy for more information.