In this episode, Mariana speaks with Dr. Luis Rubio, former Chairman of the Mexican Council on Foreign Relations and Chair of Mexico Evalua, about his most recent book titled On Your Marks. They discuss why the upcoming Presidential election will define the trajectory of Mexico in the near future, and whether Mexico will be able to create the necessary conditions to leverage the nearshoring wave. They also discuss various scenarios that could unfold between now and the June 2024 elections, as well as the economic and political conditions under which the next President will have to govern. Additionally, they explore the likelihood of a crisis and how the rhetoric of the U.S. Presidential election might impact the outcome of the Mexican election.