This episode isn't about industry-specific guides; instead, it focuses on three diverse and influential books from various fields. We extract and discuss key insights from these books, demonstrating how their concepts can be innovatively applied to enhance your STR business. Whether it's about improving customer service, streamlining management, or boosting profitability, these books offer a treasure trove of wisdom. Tune in to transform these universal principles into effective strategies for your STR venture. Book The Power of Moments Extreme Ownership Blue Ocean Strategy Gold Sponsor Mitten Mattress Co. (616) 322-7513 [email protected] Get tickets to the Michigan Short Term Rental Conference at ⁠⁠⁠⁠⁠⁠michiganstrconference.com⁠⁠⁠⁠⁠ Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michigan Vacation Rentals Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tony on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jordan on LinkedIn