Welcome back to another electrifying episode of Mick Unplugged! Today, we're diving into the mind of business strategist extraordinaire, Chris Lee. Join host Mick Hunt as he unpacks Chris’s insights on the true essence of entrepreneurship, the critical role of business identity, and the paramount importance of culture in scaling successful businesses. Discover why your only competition is the pain you're solving and learn from Chris's unique experiences and game-changing strategies that have led him to impact billions. Buckle up for bold moves and raw insights in this unmissable conversation!  Takeaways Entrepreneurs have the power to change society through entrepreneurship by providing value and solving customer pain points. One common mistake entrepreneurs make when scaling their businesses is working solely for money instead of focusing on their people and developing a strong company culture. Charging more for products or services can lead to better customer experiences and higher profits, as long as the value provided justifies the price. Creating a strong company culture is essential for success, and it can be achieved through a clear vision and mission, core values, and a focus on the whole human approach. Top 3 Questions answered in the episode: Why is maintaining a business identity crucial for growth? Chris emphasizes that businesses should focus on their unique identity and solving customer pain points, rather than trying to impress others or compete on price alone. What are the common mistakes made by entrepreneurs in their growth journey? Chris points out flaws such as prioritizing money over mission, neglecting employee development, and misusing profits for personal gain instead of reinvesting in the business. How can a business effectively create and maintain a strong culture? Chris highlights the importance of a designed culture, stressing a clear vision, mission, and core values actively practiced within the organization to ensure holistic employee development. Sound Bites "Money chases value and entrepreneurs can change society through entrepreneurship." "Charge more and provide more, either be the most expensive or the cheapest in the market." "You are not in competition with anybody, your competition is the pain you are solving." Connect and Discover: LinkedIn:  linkedin.com/in/chris-lee-0b02722b Instagram:  Instagram.com/chrisleeqb Facebook:  facebook.com/chrisleeqb Website:  gonextlevelpros.com Podcast: https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281 See omnystudio.com/listener for privacy information.