Just as marketing has a key role in business development, so it does in U.S. foreign policy, as Ben Rhodes made notoriously known in selling the Iran deal. Marketing also played a significant part in the Trump administration's Middle East accomplishments, including the move of the U.S. embassy to Jerusalem, the Abraham Accords, and the "maximum pressure" campaign against Iran's regime. How did these efforts come into being? What did marketing accomplish? What general conclusions can be drawn?