Unlike other parts of the Middle East, the Iranian home as a storehouse of people’s belongings has not been paid the scholarly attention it deserves. This inattention is in part due to the inadequacy of the themes that have dominated the scholarship of modern Iranian history, which distracts from understanding transformations of everyday life. By contrast, this presentation shows how a substantial component of the modernization process in Iran advanced in the context of the home. In particular it shows how home life became a topic of interest in the mass media, where politicians, religious figures, the Left and other opposition parties communicated their respective views. Through analyzing a series of case studies and appraising a wide range of media— from newspapers, photographs, films, TV series, novels, and artworks—this talk foregrounds the significance of private life in Iran’s public sphere.