On this episode of the Good Roads Podcast, Thomas and Jared speak with Dr. Nicholas Duck, an organizational psychologist and head of Opposite, a company that looks at human factors when approaching road safety. So often the discussion of road safety and Vision Zero is centred on design. In this conversation, Nicholas explains that if we take into account how people behave in a given space, we can better utilize and design spaces that are not only more functional for people, but safer as well. Tune in to hear how the “Opposite” approach can better serve your municipality.