In this episode of the Good Roads Podcast, host Jared LeMay dives into the ambitious Downtown Revitalization Project in Brantford. With guest Gagan Batra, Manager of Business Support and Sustainability, they explore the city's plans to transform its car-centric downtown into a vibrant, pedestrian and cyclist-friendly space. They discuss the current state of downtown Brantford, the challenges faced in implementing such a project, and the inspiration behind these forward-thinking urban planning strategies. Gagan shares insights on overcoming financial, council, and public buy-in hurdles while addressing issues like homelessness and the impact on local students. The episode offers valuable lessons for other municipalities considering similar projects. Don't miss this deep dive into innovative urban planning and the future of Brantford's downtown.