For the last five months, Connor has jumped head first into what started as an idea, became a company and is about to be an app that can be used by the masses. Big ideas often start around a big problem: we all value our time, but it's hard to put a value ON our time! Connor and his team are trying to help with the creation of Opt.  Connor talks about how his personal experiences  paved the way for all of this to happen: his time as a professional speaker on the road, this podcast and the lessons he has learned by looking into societal trends a little deeper. He then takes you behind the scenes and talks through what it has been like building a startup from scratch. There has been an evolution in what we value that has affected our culture, the way we communicate and our careers. Connor points out what he feels are the three main factors that have led to this evolution and why the timing for this app has him more passionate than ever.