Ever wondered what truly drives you and how to unlock your full potential? Join me on the latest episode of Unlock Your Potential, where I dive deep into the fourth P of the life design system: 'Purpose.' In this episode, I explore how every human being has a unique purpose, as individual as our fingerprints and DNA. Purpose acts as the organizing principle for aligning our three competing selves—the secure self, the social self, and the spiritual self. By discovering and embracing our purpose, we can achieve true fulfillment, overcome internal conflicts, and align our lives for greater satisfaction. I delve into the anthropological development of human needs, the challenges in identifying and evolving one's purpose over time, and provide practical methods to start aligning your life towards your unique purpose. Drawing on insights from Viktor Frankl and other philosophers, I reinforce the idea that a purpose-driven life is one of constant growth and evolution. This episode is deeply personal as I share my own journey towards purpose awareness and how it led to the creation of my life design methodology. I urge you to embark on your quest to discover and live your unique purpose. Timestamps: 00:00 Introduction to the Fourth P: Purpose 00:04 The Uniqueness of Human Purpose 02:18 The Three Selves: Secure, Social, and Spiritual 02:38 Maslow's Hierarchy and Human Evolution 07:30 The Conflict of Selves and the Need for Purpose 09:29 Discovering and Aligning with Your Purpose 12:10 The Ever-Evolving Nature of Purpose 18:38 Zeno's Paradox and the Pursuit of Purpose 23:44 Personal Journey and Life Design Methodology