In this episode of Unlock Your Potential, I sit down with Graham Cochrane, a TEDx and keynote speaker, seven-figure entrepreneur, and bestselling author. We dive deep into the evolving nature of the digital economy, discussing why now is the perfect time to build an audience and enter this space. Graham shares his incredible journey from being a struggling musician to becoming a successful online entrepreneur, and we explore some of the powerful insights from his new book, Rebel: Find Yourself by Not Following the Crowd. Together, we talk about the importance of embracing your uniqueness, overcoming limiting beliefs, and the true value of personal development in the world of digital entrepreneurship. Check Out More of Graham’s Content Here 👇    💻  https://www.grahamcochrane.com/  📖 Rebel: Find Yourself By Not Following The Crowd - https://therebelbook.com/  🎙️The Graham Cochrane Show Podcast 👉 https://www.grahamcochrane.com/podcasts/the-graham-cochrane-show  📒 Blog 👉 https://www.grahamcochrane.com/blog  ℹ️ LinkedIn 👉 https://www.linkedin.com/in/cochranegc  📺 YT 👉 https://www.youtube.com/grahamcochrane  🖥️ FB 👉 https://www.facebook.com/thegrahamcochrane/  📲 IG 👉 https://www.instagram.com/thegrahamcochrane Timestamps: (00:00) Introduction to Graham (02:15) Selling digital products back then vs now (07:00) How to build an audience (09:40) How to build trust (15:45) The importance of uniqueness (18:40) Where to focus your content (21:25) Being an introvert who extroverts (27:00) How Graham started online (32:00) Retire early vs ajJob you never want to retire from  (39:00) Two online lies (44:50) Find yourself by not following a crowd (50:15) Finding your identity (59:00) Where to find Graham