In this episode of Unlock Your Potential, I sit down with Facebook and Meta Ads expert, Kwadwo Sampany-Kessie, to break down the ins and outs of running successful ad campaigns. From understanding the real dangers of Facebook Ads to mastering the essential elements of your offer, this conversation is packed with actionable insights for entrepreneurs and business owners. Kwadwo dives deep into strategies for calculating your revenue per lead, the difference between warm and cold traffic, and what you need to do before launching Meta Ads. If you're not sure whether you're ready for Meta Ads, or if you're looking to scale your business and increase your prices, this episode is for you. Get ready to learn how to optimize your ad strategies and grow your business with practical examples and expert advice! Check Out More of Kwadwo’s Content Here 👇    💻  https://www.quayjo.com/  💡Work with Kwadwo - https://theartofonlinebusiness.com/  🎙️The Art of Online Business Podcast 👉 https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572  ℹ️ LinkedIn 👉 https://www.linkedin.com/in/quayjo  📺 YT 👉 https://www.youtube.com/@theartofonlinebusiness  🖥️ FB 👉 https://www.facebook.com/iamquayjo/  📲 IG 👉 https://www.instagram.com/quayjo/ Timestamps: (00:00) Introducing Kwadwo (03:30) Warning: The danger of Facebook Ads is real (05:42) Who is this episode for and who isn’t (07:18) What the offer needs (11:19) How to find out your revenue per lead (18:22) Warmer vs. Cold traffic  (23:33) What you need to do before Meta Ads (27:06) What if I’m not ready for Meta Ads (29:04) The path to success (34:20) An example with Jeff’s case (38:56) 2 examples and 2 advices (41:17) Scaling fulfillment (44:00) Increasing your prices (50:01) Where to find Kwadwo