In this episode I’m sitting down with Alena Luciani to talk about her journey founding Training 2XL. Her process was one that started small, and built incrementally over time, not necessarily something she thought she would grow bigger. But when she experienced a sudden loss, that was the clarity she needed to realize that she was building something bigger and it was time to stop waiting. Every so often I have conversations that leave me feeling giddy and incredibly uplifted, and this conversation with Alena is one of those for me. She and I are diving into the correlation between the athlete and entrepreneur mentality. Everything from discipline vs motivation, realizing that a culmination of small steps is what will get you to your goal, overcoming hardship, microdosing adversity, and developing grit. We’re also chatting about unique differentiators. In a world becoming increasingly inundated by similar businesses, it can feel hard to stand out among the crowd. Alena is talking through her experience with this. She’s sharing amazing tips and processes to articulate your key differentiators. This episode is your daily dose of motivation and inspiration. The perfect blend of acknowledging the reality of the journey with remembering why we’re all doing this to ourselves. Because it’s the most amazing thing when you see something that was just an idea in your head become real. Connect with Alena: Website: https://www.training2xl.com/ Instagram: https://www.instagram.com/training2xl?igsh=MzRlODBiNWFlZA== Connect with Maddie --- Support this podcast: https://podcasters.spotify.com/pod/show/mimirthepodcast/support