Having a great product or service is just one part of having a successful business. You also need people to know about your business so that it becomes profitable. Hosts Jannese and Austin share how they effectively used social media to build their brands and explain different marketing strategies including loyalty/rewards programs, remarketing, SEO, one-to-one marketing, and email marketing.  Viral marketer Andrea Casanova joins the conversation to share her story of immigrating to the US and creating a marketing agency where she helps clients discover the best marketing strategy to take them to the next level. Learn more about how QuickBooks can help you start, grow, and market your business: https://quickbooks.intuit.com/ https://quickbooks.intuit.com/online/starting-up/ For more insights on marketing your small business, visit:  https://quickbooks.intuit.com/r/marketing/marketing-plan-examples-for-small-business-owners/ For key takeaways from this week’s episode, visit:  https://quickbooks.intuit.com/r/running-a-business/mind-the-business-episode-2/  See omnystudio.com/listener for privacy information.