In this episode of Mindset Mavericks, Jon Coogan interviews Alex Sardinha, a former door-to-door salesman turned multi-award-winning B2B lead generation expert and founder of Inonda, an agency that helps businesses grow through innovative sales strategies. Alex shares his fascinating journey from dropping out of university to mastering sales and eventually building a thriving business. He delves into the lessons learned from his time in door-to-door sales, cold calling, and how the B2B sales landscape has evolved. Key Discussion Points: Alex’s unconventional start in sales: Dropping out of university twice and deciding to pursue sales after being inspired by Rich Dad Poor Dad. The brutal reality of door-to-door sales: Alex recounts his experience of working in tough areas, facing rejection, and leading a team at just 18 years old. Transition to cold calling: How Alex adapted his approach to business-to-business sales and the key differences between B2B and B2C sales. The evolution of sales post-pandemic: Shifting from in-person events and cold calls to digital strategies like LinkedIn and demand generation. The importance of building relationships: Why focusing on providing value first leads to long-term trust and success in sales. Lessons from failure: How Alex overcame setbacks in his early career and what these failures taught him about resilience. Niching down for success: Alex explains why Inonda chose to specialize in the EdTech sector and the benefits of becoming a focused expert. Using AI to enhance sales: How Alex and his team at Inonda leverage AI to improve their processes, from content creation to lead generation. Building a legacy: Alex’s vision of making a positive impact through business, including tree-planting initiatives and mentoring programs for young people from inner cities. Connect with Alex Sardinha: Website: https://www.inonda.co.uk LinkedIn: https://www.linkedin.com/in/alexsardinha Stay tuned for Jon’s next episode, where he dives into more strategies and mindset shifts from today’s top leaders and innovators. Support this podcast at — https://redcircle.com/mindset-mavericks9169/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy