A key to your online marketing is to optimize your Google Business Profile. Not only should your Google Business Profile have all the correct information and have many great Google Reviews, but you should also make it like your second website.    What do I mean by a second website? I want prospective new patients to feel like they get the true essence of your practice. You can do things like have robust FAQs filled out, insurances listed that you are in-network with, and Google Posts.    You also need to have great images of your practice on your Google Business Profile. But there is a next level option to enhance your Google Business Profile.    Welcome customers inside to help them get a feel for your business and what it has to offer before they arrive. The Virtual 360 Tour of the inside of your practice is a great option for your practice.    In this episode, I discuss the Google Virtual 360 Tour and all its details.