Many of you remember the Wild West days of $27 all-you-can-eat chiropractic Facebook Ads where these ads tried to entice people to come in for a very cheap visit, get 100 people in the funnel and hope 5 bought big care packages.  This worked for many, but it frustrated even more. If you didn’t get turned off from Facebook Ads, then you may have when Facebook made it more expensive and challenging to get results from Facebook Ads.  I am here to tell you that Facebook Ads still work; it’s just different now.  In this episode, I interview one of the original experts in the Facebook Ads space for companies of all sizes, Nicholas Kusmich. He is not only an expert in Facebook Ads but in marketing strategy as well.  In this episode, we discuss:  *Marketing Strategy and Principles  *Facebook Ads Updates  *What has changed with Facebook Ads over the years  *Facebook Ads vs Google Ads  *My Facebook Ads Strategy for the next six months.  *What Nicholas would do if he were starting a Chiropractic practice  Much more!  Ultimately, you should have a marketing plan, and a marketing budget and you should consider what an appropriate Ad spend is for your practice, be it Google or Facebook Ads.  To find out more about Nicholas Kusmich check out nknewsletter.com or workwithnic.com