Many exciting things are happening in the profession; recently, attending Parker Vegas highlighted that.    We don’t know where the profession is going, but many opportunities exist.   In this episode, I bring on Dr. Brandon Steele of ChiroUP to discuss what they are seeing in the profession, how chiropractors can optimize their careers, and how we can all optimize the profession. Some exciting new technologies are coming down the pipeline.    Dr. Steele also reveals an exciting new technology that ChiroUP launched this past weekend at Parker Vegas and is sure to transform many chiropractic practices!    ChiroUp provides up-to-date and easy-to-access resources to help evidence-based chiropractors deliver effective and patient-centric care. Our mission is to enable chiropractors to achieve exceptional clinical outcomes and promote their brand of excellence to patients, physicians, and healthcare decision-makers.   For more information on ChiroUp, please visit https://chiroup.com/christie to see how to grow your practice.  As a Modern Chiropractic Marketing podcast listener, you care about the future of chiropractic – so do we. Use code “CHRISTIE15” to get 15% off any NEW ChiroUp subscription for 1 YEAR!