Shady El Tohfa is Co-founder of Amenli, a licensed insurtech startup established in 2020 in Egypt. Through technology, Amenli aims to make insurance accessible to the masses, with the aim of protecting the welfare of millions of families in the region that are financially vulnerable. Prior to Amenli, he was part of the founding team and CCO of Paymob since 2015, helped the company reach tens of thousands of merchants, processing millions of transactions and with operations across 5 markets, to become one of the leading fintechs in the region. Shady also co-founded and was the president of the Business Association at AUC. He was Entrepreneur-in-Residence at Skydeck, the startup accelerator of UC Berkeley in the US. He is passionate about innovative financial technologies that grant the masses efficient and effective access to financial products and services. Shady holds a B.A. in Business Administration from AUC.