This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Nuala Wash. Nuala Walsh is a non-executive director, behavioral scientist, visiting fellow at the London School of Economics and author of TUNE IN: How to Make Smarter Decisions In a Noisy World. Her global career spans three decades in investment management, banking and consulting with Blackrock, Merrill Lynch, PA and Standard Life Aberdeen as Chief Marketing Officer. Today, as MindEquity founder and CEO, she advises leading institutions on reputation, culture and human rights matters. Her board appointments in business, sport and not-for-profits include Non-Executive Director at British & Irish Lions; Chair of Innocence Project London; President of Harvard Club of Ireland; Council Member at The Football Association; Advisor at World Athletics; Founding Director of the Association of Behavioral Scientists; and former Vice-Chair at UN Women (UK). A TEDx speaker, Walsh publishes in leading publications and has been featured in the Financial Times, Harvard Business Review, Forbes and Fox Business.