This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Phil Bray, Founder and Director of The Yardstick Agency, a firm that stands at the forefront of marketing for Financial Planners. Now in his third decade in financial services, Phil’s experience spans advising, compliance and marketing. Phil brings this unique mix of knowledge and experience to all Yardstick clients. He’s long held a dream of providing truly high-quality marketing options to financial advisers and planners, brokers and providers. When he’s not at work, Phil loves playing cricket with Will, his 18-year-old, cricket loving son.