“It starts by being financially conscious, which would mean being cognizant of one’s own finances first, be it earnings, savings, spending or allocating, and investing.  Where are you financially positioned at the current juncture? And where do you realistically want to be, say, 10-15 years from now?  Traditionally, finances were...handled by male members of the family. This led to conservatism...on the part of women, due to such exclusion.  Women need to understand that financial freedom opens up a world of possibilities!  With the right kind of investments, I think a woman can really secure the financial future for herself and her loved ones.” In this podcast, we’re joined by Shifali Satsangee, founder and CEO of Funds Ve’daa, an award-winning financial advisory firm from Agra with a footprint across geographies. In this episode of The Moneywise Podcast, Shifali explains how women can take charge of their investment journey, set goals and create wealth. Moreover, she busts popular investment myths that dissuade potential investors. Listen to this interesting episode as Shifali highlights how people can realize their investment goals and become ‘financially conscious’.